How Vianor attracts female candidates with smart Recruitment Marketing

Attracting the right candidates to a traditionally male-dominated industry can be a challenge. In this success case, we share how Vianor, together with We Select, took a strategic approach to Employer Branding and reached new target groups.

Through a targeted campaign on Meta featuring inclusive content, authentic stories, and automated ads, they not only increased awareness of Vianor as an employer but also significantly boosted the share of female applicants.

In this E-book, you’ll learn:

• How Vianor challenged the traditional perception of the automotive industry
• The strategy behind the campaign and why it worked
• Key metrics showing the impact – from reach to a higher share of female applicants
• The power of transparency and authentic Employer Branding content in attracting the right candidates
  

Get inspired by how data-driven advertising and Employer Branding can work together to make a real difference.