The Swedes and the Internet 2025: The most important insights for you in HR, TA & recruitment.

Discover key insights from The Swedes and the Internet 2025, tailored for HR, TA & Employer Branding Professionals!

Stay ahead of the curve with our e-book breaking down the most important findings from the annual report created by The Swedish Internet Foundation.

We’ve analyzed the data and trends most relevant to your work, from shifting digital behaviors to the rise of AI and social platforms changing how candidates engage with employers.

Inside the e-book, you’ll discover:‍

• Part 1 – Internet & Social Media: How Swedes’ digital habits are evolving in 2025
  An updated overview of how Swedes use the internet today and which social platforms dominate across different age groups.‍
• Part 2 – Platform Insights: Facebook, LinkedIn, TikTok, Snapchat, Instagram & YouTube
  A deep dive into the biggest platforms with insights on usage, trends, and audiences helping you understand where your candidates actually are.‍
• Part 3 – AI & Working Life: How AI is shaping the future of recruitment and Employer Branding
  AI has quickly become a natural part of everyday life and work. This section explores how Swedes use AI, how it’s impacting the job market, and what it means for the future of recruitment.

Don’t miss this must-read for HR, TA and recruitment professionals who want to attract, engage, and hire smarter!